INSTANT GLOW.
LASTING HEALTH.

Reveal your natural radiance,
respect your skin microbiome.




Introducing our new Pure Beauty Enhancers: biomimetic formulas that instantly and naturally illuminate
all skin tones,

while preserving their natural balance.

Discover the range

BE YOU, PURELY YOU

Instant results. 8-hour wear. Guaranteed skin respect.



The Instant
Radiance Booster

Illuminates skin for a fresh healthy glow


Gel texture, no makeup feel

✓ 97%* declared it respects natural balance
and offers immediate results


✓ The +: 4 pigments to adapt to all skin tones

Boost my glow

The Instant
Eye Illuminator

Offers bright, rested-looking eyes


Fluid gel-cream, no makeup feel


✓ 85%** said eyes appear instantly brighter & more radiant


The +: doesn’t dry out skin or migrate into fine lines

Refresh tired eyes

WHAT OUR TESTERS LIKED

The Instant
Radiance Booster:

“The texture, color, and long-lasting wear”
“The skin is immediately radiant”
“Good skin tolerance”
“Small amount needed”
“Provides a subtle glow”

Buy now

FORMULATED TO RESPECT
SKIN ECOSYSTEM

Beauty Enhancers deliver instant results without suffocating, drying, or disrupting the skin. With 98% of biomimetic ingredients – similar to skin components – they provide perfect skin affinity. Pure performance, no compromise on skin health.

More about Biomimetism

DAILY CARE YOU CAN'T 
SKIP FOR HEALTHY
GLOWY SKIN

Start with a gentle cleanser to remove impurities, follow with a moisturizer to keep your skin balanced and comfortable. Exfoliate once or twice a week to stimulate skin renewal.

Shop Pure Skincare

A COACH IN YOUR MAILBOX

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Inserendo la mia E-mail dichiaro che desidero ricevere via e-mail aggiornamenti sulle novità e sulle offerte promozionali di Etat Pur. Per ulteriori informazioni sul trattamento dei dati personali e in particolare sulla Profilazione dei dati consulta la nostra Privacy Policy e la nostra Informativa Newsletter in fondo pagina, oppure contattaci. NAOS Italia Srl è titolare del trattamento dei dati personali dell’utente. I dati raccolti sono destinati all’inoltro di offerte e aggiornamenti. L’utente ha, tra l’altro, il diritto di accedere ai propri dati personali, chiedere di modificarli, cancellarli e revocare il consenso prestato.

Peptide-6 Pro-Melanin 10ppm

Prepares your skin for sun exposure
- stimulates melanin production - to deliver
a healthy, natural-looking tan.
90% skin is prepared for the sun**.
77% skin retains a golden appearance**.

Pure Vitamin E 3.9%

The antioxidant that protects against environmental agressions (pollution, UV, etc)
and helps prevent signs of aging.
95% better protected skin***.
90% regenerated skin***.

*Self-assessment: Clinical test on 32 volunteers for 21 days under dermatological control. **Self-assessment, clinical test under dermatological control, 28 days , 31 volunteers, 19 to 69 years old, all skin types, phototype I to IV, 100% sensitive.​ ***Self-assessment: Use test on 20 volunteers for 14 days under medical control.