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Zero compromise on Skin Health, Life and Planet
Skin health is our guiding principle. Every impact on the environment also affects your skin - that's why we strive to protect both.
At Etat Pur, we stand for conscious cosmetics: less but better, skin respect, reduced environmental impact and scientific rigor.
Our Ecobiological vision protects your skin’s ecosystem by respecting its microbiome diversity and natural pH.
By delivering only what your skin really needs - no excess, no overtreatment - we help it stay healthy and balanced.
Rigorous formulation charter
Ecobiology guides our strict ingredients selection: only 150, i.e. 0.5% of those typically used in cosmetics, chosen for their:
Biomimetic ingredients mimicking skin components and molecules acting on skin natural mechanisms.
Safe ingredients carefully controlled; high-quality raw materials from audited, certified suppliers; pure mono-molecules.
No superfluous ingredients, just effective ones backed by science: no fragrance, selected sensory experience, right-dosage.
We design skincare for real life, real skins.
"Because skin health depends on many factors (pollution, UV, seasons, hormones, age, stress), we make sure our skincare is suitable for all. To achieve this, we conduct demanding inclusive tests on all phototypes (I to VI), a wide variety of skin types, ages and genders, to guarantee both efficacy and tolerance for everyone.”
Dr. Elodie Valin - PHD, NAOS Scientific Valorization Director
Environmental health and skin health are scientifically interconnected.
By preserving ecosystems, we also safeguard your skin.
✓ We assess raw materials environmental footprint - biodegradability, ecotoxicity, life cycle - to make informed choices when selecting ingredients. ✓ Ecotoxicity of 100% of Pure Protectors is tested on coral, microalgae & plankton. ✓ Today, 91%* of our products are vegan. We aim to reach 100% by 2026. ✓ Eco-tubes created to cut plastic by 80%**: welded cap technology, lighter tube. ✓ Our monomaterial packs fit HDPE recycling; all our packs aim
to be recyclable by 2026. ✓ We favour minimal secondary packaging to limit our carton usage. ✓ Pure Actives offer a drop-by-drop system for controlled use, just the right dose.
Contribution to ecosystems preservation
Read more about engagement
Eco-designed packaging
Explore our packs
✓ We assess raw materials environmental footprint - biodegradability, ecotoxicity, life cycle - to make informed choices when selecting ingredients. ✓ Ecotoxicity of 100% of Pure Protectors is tested on coral, microalgae & plankton. ✓ Today, 91%* of our products are vegan. We aim to reach 100% by 2026. ✓ Eco-tubes created to cut plastic by 80%**: welded cap technology, lighter tube. ✓ Our monomaterial packs fit HDPE recycling; all our packs aim
to be recyclable by 2026. ✓ We favour minimal secondary packaging to limit our carton usage. ✓ Pure Actives offer a drop-by-drop system for controlled use, just the right dose.
Contribution to ecosystems preservation
Read more about engagements
Eco-designed packaging
Explore our packs
Etat Pur is a NAOS brand and we share the same commitments:
✓ Contributing to minimize impact on water ecosystems with regular product environmental assessments
✓ Supporting initiatives to restore Posidonia Oceanica, vital for Mediterranean biodiversity
✓ Selecting partners with same eco-responsible values and favouring local producers
✓ Joining global initiatives like TRASCE, EcoBeautyScore and Commit for Our Planet to enhance transparency, measure environmental impact, and promote cosmetics sustainability
100% of products are developed in our French NAOS laboratories for total control over quality and integrity. No hidden components! Scan your product QR code or visit Ask.NAOS.com to access ingredients nature, origin, role, as well as patents and technologies.
*All products except Propolis, The Light Cream and The Eye Contour.
**Percentage of plastic saved compared to previous packaging.
